4 Digital Innovations Transforming the Fashion Industry.

Businesses big and small are getting into artificial intelligence, social commerce, and more. The rewards are already promising.

Shopping for clothes is starting to look very different than it used to.

The pandemic has accelerated the adoption of e-commerce, with online sales of apparel, accessories, and footwear hitting $180.5 billion in 2021--and estimates of the industry increasing to $295.7 billion by 2025, according to data from Statista. That growth will likely be propelled by innovations that help consumers shop smarter, more sustainably, and in a more personalized way. 

Here are a few ways that companies are already transforming the fashion world through new digital developments.

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